A unified system for organising and accessing media assets is created by digital asset management (DAM), which is both a business process and an information management technology.
What is Digital Asset Management (DAM)?
A software and system solution known as a digital asset management solution offers a systematic method for effectively storing, organising, managing, retrieving, and distributing digital assets inside an organisation. A digital asset management system, sometimes known as DAM, is a type of information management technology that can refer to both business processes and other types of systems. Several businesses use DAM features to build a centralised location where they may access their media assets.
What is Digital Asset?
Any content that can be saved digitally and shared with anyone inside or outside of your business is considered a digital asset. A digital asset might be anything in today's fast changing digital environment. Assets are files that include the rights to utilise other media, such as music, images, documents, and movies.
Digital assets come in a wide variety of forms, including but not restricted to:
- Documents
- Animations
- Cryptocurrency
- E-books
- Images
- Videos
- Logos
- Media files
- Presentations
- Graphics
- Websites
- Any digital media that includes the right to use
