Top Asset Management Companies in India

Having a financial advisor manage your finances is undoubtedly a wise decision. If you are unfamiliar with the principles and operations of the stock market, this is especially important. In these situations, an Asset Management Company (AMC), also known as a mutual fund investing corporation, can step in to help.

Mutual Funds Asset management companies, or AMCs for short, invest the money of their clients in a number of various types of assets.

Asset Management Company (AMC)

An asset management company (AMC) is a business that makes financial investments in businesses that use those investments as financial investments, operational investments, or any other kind of investments to increase the value of the investment. These investments can be made with cash and money from investors, businesses, or other AMC.

The actual investor receives the returns after that, with a tiny percentage being held back for AMC costs. These companies are referred to as fund houses, money managers, and money management corporations.

Several funds with different investment and financial goals may be managed by an AMC company. These are managed by fund managers, who also establish the financial and investing objectives, evaluate the risk and reward profile, and finally select an investment strategy.

Meaning of AUM (Assets Under Management)

Assets Under Management (AUM) is the market value of all investments or assets held by a mutual fund, hedge fund, wealth management company, portfolio manager, or other financial services company. To put it another way, assets under management relate to the total amount of money that a person or organisation controls.

In some circumstances, the term "assets under management" refers to the entire amount of assets that a company manages on behalf of all of its clients. Assets Under Management, or AUM for short, refers to the total market value of assets that are handled for certain clients.

In simple words, Assets under management (AUM) refers to the total value of investments that a financial institution, such as a bank or investment company, manages on behalf of its clients. This can include stocks, bonds, real estate, and other types of assets.

List of Top Asset Management Companies in India 2023

Overview of the Top AMCs in India

1. SBI Mutual Fund

The SBI Mutual Fund was established in 1987 as a joint venture between the State Bank of India (SBI) and the AMUNDI. The fund house offers top-notch service and solutions to all of its investors by utilising SBI's enormous distribution network and AMUNDI's expertise in fund management.

The fund company offers a large variety of local mutual fund schemes in the equity, debt, and balanced categories in addition to offshore funds.

SBI Mutual Fund wants to establish itself as the trustworthy and esteemed asset manager. The major objective of the fund house is to outperform the benchmark through active portfolio management for clients and research-backed investments in Indian stocks.

It has established itself as a Top AMC in India since its founding and is also referred to as the country's biggest mutual fund.

2. ICICI Prudential Mutual Fund

The ICICI Prudential Mutual Fund was established in 1998 as a joint venture (JV) between ICICI Bank and Prudential Plc. The fund house benefits from the substantial financial expertise and understanding of its sponsoring and parent firms. It is one of the most successful and established mutual funds. The best AMC in India is generally acknowledged to be ICICI Prudential.

It has benefited from an excellent synergy of investing expertise, resource capability, and process emphasis to become one of the top AMCs in India.

Along with exchange-traded funds and solution-oriented schemes, it offers a broad range of mutual fund schemes in the equity, debt, and hybrid categories.

The fund company strives to provide its investors with a satisfying investing experience that will facilitate wealth accumulation.

3. HDFC Mutual Fund

The HDFC Mutual Fund  was established in 1999 as a joint venture between the Housing Development Finance Corporation Limited (HDFC) and Standard Life Investments Limited.

The fund house has developed into one of India's biggest and most successful mutual fund managers thanks to specialised and widely accessible investment products, methodical transactions, impressively reliable administration, and a broad distribution network.

It offers a broad variety of mutual fund schemes in the equity, debt, and hybrid categories in addition to fund of fund schemes and exchange-traded funds.

To enable investors to make investments without being concerned about market volatility, the organisation seeks to provide profitable investment possibilities. It is also referred to as India's best asset management firm.

4. Nippon India Mutual Fund

Nippon India Mutual Fund was established in 1995 with the goal of introducing fund schemes that would enable investors to invest in various things. In terms of AUM, it is the biggest and fastest-growing AMC in India.

The fund house offers a broad range of mutual fund schemes, exchange-traded funds, and retirement funds in the debt, equity, and balanced categories.

It aims to develop into a reputable wealth creator on a global scale by placing a strong emphasis on customer service and fostering a culture of good corporate governance.

Innovative product offers and customer service initiatives are only a few of its efforts to add value for investors. Nippon India is regarded as the top asset management firm in India as a result.

5. Kotak Mahindra Mutual Fund

Kotak Mahindra Mutual Fund was established in 1998 to offer mutual funds that cater to the requirements of investors with various risk-return profiles. It began modestly but has grown to become one of India's leading AMCs.

Due to its outstanding array of investment products across all asset classes, the fund house has generated numerous investor folios. It offers a large selection of mutual fund schemes in the equity, debt, and hybrid categories, in addition to fund of fund schemes and exchange-traded funds. Additionally, in order to guarantee client pleasure, the fund company strives to continually surpass the benchmark across all of its products.

In the Indian mutual fund market, it also aspires to be a moral rival. It is therefore considered to be a crucial industry participant and has consistently ranked among the Top 10 AMC in India 2023.

6. Aditya Birla Sun Life Mutual Fund

In 1994, the Sun Life Mutual Fund was established as a result of a joint venture between the Aditya Birla Group and Sun Life Financial Inc. of Canada. It has since grown to become one of India's biggest AMCs.

A fantastic blend of extensive reach, cutting-edge product choices, and dependable investment performance has helped the fund house generate many investor folios.

The fund house offers a large variety of offshore funds, fund of fund schemes, and equity, debt, and balanced mutual fund options.

7. Axis Mutual Fund

With a strong emphasis on risk management and planning, Axis Mutual Fund offers excellent financial and investing solutions. This has been a key component in assisting the fund house create a sizeable number of investor folios.

Among its smart products are a variety of mutual fund schemes that include the equity, debt, and hybrid categories as well as fund-of-fund schemes and special circumstance funds.

Axis Mutual Fund has extended its reach further across the nation thanks to customer-focused service, an easier digital investing process, and the best fund offerings.

8. UTI Mutual Fund

UTI Mutual Fund was established in 2003 to provide investors with opportunities to participate in the capital market and increase their wealth. The fund company has become one of India's top AMCs, thanks to best practises established by the industry, a long-term view, and a solid business plan.

It offers a variety of investment opportunities, including venture funds, alternative investment funds, venture capital, foreign business, retirement solutions, and domestic mutual funds.

While maintaining its position as the most popular mutual fund, the fund house aims to offer best-in-class services that centre on national progress.

9. Bandhan Mutual Fund

Bandhan Mutual Fund (formerly IDFC Mutual Fund) is one of the largest Mutual Fund companies in the country in terms of Asset Under Management (AUM).

It was established on March 13, 2000. Ms Veena Mankar serves as Chairman and Mr Vishal Kapoor serves as CEO/MD on its executive team.

The Bandhan Mutual Fund, which also includes Bandhan Financial Holdings Limited, GIC, and ChrysCapital, purchased IDFC Asset Management Company. Note that Bandhan controls operations and owns 60% of the acquired company. Each of the remaining two will own 20% of the Asset Management Company.

The fund firm offers a large variety of mutual fund schemes and has a strong research division.

10. DSP Mutual Fund

DSP Mutual Fund was established in 1996 as a joint venture between Merrill Lynch Investment Managers and DSP Merrill Lynch Ltd. Since its founding, the fund company has grown into one of India's leading AMCs.

It offers a large selection of mutual fund schemes in the equity, debt, and hybrid categories in addition to global funds of funds, exchange-traded funds, and close-ended funds.

Because of its commitment to placing its clients' needs first and its concentration on producing exceptional performance, the fund firm has been able to develop a sizable number of investor folios.

Conclusion

The Top 10 AMCs in India were listed above. Hope that this post has given you a clearer understanding of the significance and operation of these leading AMC in India.

Prior to investing in any Mutual Fund, it is crucial to thoroughly research it because rash selections could cause you to experience the negative aspects of investing.

So make sure you have all of your facts straight and a thorough comprehension of everything necessary if you want to become a lead participant in the investing game.

How to Overcome Financial Crisis

There are several steps you can take to overcome a financial crisis:

1. Assess your situation: Take a close look at your income, expenses, and debts to understand your financial situation.
2. Create a budget: Make a budget to track your income and expenses. Focus on cutting unnecessary expenses and increase your income where possible.
3. Prioritize your debts: Prioritize your debts based on interest rates and pay off high-interest debts first.
4. Seek professional help: Consider seeking the help of a financial advisor or credit counseling service.
5. Look for additional sources of income: Consider taking on a second job or finding other ways to increase your income.
6. Stay positive: Remember that overcoming a financial crisis takes time and effort, but with perseverance and determination, you can take control of your finances.

CAN YOU SURVIVE A FINANCIAL CRISIS ?

We cannot emphasise enough how unpredictable life as we know it is, at least based on the events of the last few years. It's difficult to believe that you haven't gone through a recession or downturn already in light of the epidemic, political unrest in several countries, and a full-fledged war between two nations. CAN YOU SURVIVE A FINANCIAL CRISIS? is the topic of this article.

You're undoubtedly asking yourself, "Will it ever end?" When will everything be over? "Can I survive if it doesn't get better?" is a better question to ask yourself. "Can my current financial situation support me?"

Making a budget is the first thing you need to accomplish.

You must be aware of the amount of money coming in and going out. Make a list of your monthly expenses and income, then compare them. 

• Where are you financially ?
• What is your net worth? 
• What is your financial position if you clear all your debts ? 

These are things you need to be aware of. 

Drawing out a budget will enable you to properly plan based on how much you earn and how much you spend. 

This makes it simple to identify what needs to be changed regarding your expenditure, your income, or even your decisions.

Your first step to navigating a financial crisis is to create a budget. 

You can now restrict your spending once your budget is prepared. Yes, cut back on your spending by getting rid of unnecessary items. 

Even though you might not believe it's necessary, knowing how to reduce expenses can help you save a lot of money when times are tough financially. 

You may try spending less on those takeouts, pricey dinners, and unnecessary trips. 

Spending less money will make it easier to keep track of your bills. 

Are you interested in learning how?  

It's simple. You spend a lot of time managing your cash flow after studying your revenue and expenses. 

As a result, you'll be more likely to pay your bills on time and avoid incurring additional fees for paying them late. 

Simply Automating your finances is a way to make this process simpler!

This merely means that you are scheduling all of your payments electronically, which shouldn't be a problem given that the world is now totally digital. 

By automating your payments, you almost eliminate the possibility of missing a payment because the system simply runs its course. You only need to programme it. 

You need to have an emergency fund if you wish to get through a financial disaster.

Regardless of how much or how little money you make, you should always have some money set aside for emergencies like these. 

You can avoid using credit cards or even getting loans that will undoubtedly have higher interest rates by having emergency savings. Therefore, if you don't already have an emergency fund, it would be wise to do so right away. 

Don't stop at beginning; continue to build it. 

The saying "the more, the merrier" is well known. You really need a consistent money flow, for one thing. You can only do this if your employment is secure in some way.

You should start considering new sources of income if you believe that a crisis may have an impact on your employment status.

No one can promise that their work is impenetrable at all times. Even vital service personnel occasionally experience layoffs.

You must find a means to make money, even if it is on your own terms. a strategy for ensuring your financial security. If the pandemic has taught us anything, it's that there are many different ways to generate money. 

You can either build on your current skills, upgrade them, or even learn new, in-demand skills! This will assist you in navigating a continuously shifting environment.

You should therefore diversify your income today more than ever. Find a side job that suits your needs! You maintain security in such a manner even during uncertain times. 

Profit from your hobbies. Consider ways to profit from each and every chance. Avoid placing restrictions on yourself. 

• The next step is to invest if you have a reliable source of income. 

• Investing enables passive income generation. In this manner, you generate income without even being present. 

• Take a portion of your earnings and invest it in successful ventures. 

• Don't make investments based on your emotions; doing so will probably result in losses. 

Make investments in companies that will increase your income by conducting research, doing your homework, and doing your part. 

Although it might look difficult, the task is really quite simple. 

All you need to do is direct a portion of your excess income towards paying down your debts. 

You should concentrate on paying off your credit card debts since the importance of having good credit cannot be overstated. 

You don't want to have a credit debt that is too big to pay off because most individuals only do so as a last choice. 

A better credit card offer can also be something to consider. something that levies a reduced fee. 

This will allow you to pay off your bills more quickly or even provide you some breathing room when it comes to how much money you spend. 

It's critical to remember routine maintenance when you're working to organise your finances and get your life in order. 

You may cut costs significantly by maintaining the condition of your home, vehicles, and even your health. 

In order to survive loss, insurance is crucial. You should therefore make sure you have good insurance. 

Although it is crucial to browse around for cheaper insurance rates, the importance of good insurance cannot be overstated. 

If you have too much insurance on you or if you could get the insurance you have for less money, it doesn't help. 

These are adjustments that can have an impact on your monthly spending and assist in lowering those prices. 

It's critical that you have the insurance protection you actually require, not just the bare minimum, in relation to your existing policies and any new ones you intend to buy. 

An investment that will pay off greatly for you is your own education. 

Maintaining ongoing awareness of financial trends will help you make more informed financial decisions, especially if you have investments.

So, do everything you can to increase your financial literacy, including reading books, studying reports, conducting research, and more. 

The Bottom Line 

Remember that these are simply suggestions to get you started; if you want sound financial advice suited to YOUR unique needs, you should certainly speak with a professional. 

• Recognise that while crises are unavoidable, they don't necessarily spell the end of the world. 

• Yes, these occurrences are unavoidable. 

• The most crucial factors are how we prevent damage and how we heal when it has occurred. 

• Therefore, concentrate on how to protect oneself if a financial crisis ever occurs rather than trying to foresee what might trigger one. 

• Nobody anticipated the pandemic in 2020, but it nevertheless occurred.

Though nothing in life is certain, you may reduce the likelihood of disaster by being cautious and well-prepared. You can make an impending financial crisis into a brief setback by taking the necessary precautions.

Impact of AI in Finance

 

Artificial intelligence (AI) refers to the development of computer systems that can perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation. These systems use algorithms and machine learning techniques to learn from data and improve their performance over time.

What is AI in Finance?

Artificial intelligence (AI) in finance refers to the use of advanced computer algorithms and technologies to analyze financial data, make predictions, and identify trends. AI has the potential to improve efficiency, accuracy, and decision-making in various aspects of finance, such as fraud detection, portfolio management, and risk assessment.

In other words, Artificial intelligence (AI) in financial services refers to the application of technology, such as machine learning (ML), that imitates human intelligence and decision-making to advance how financial institutions assess, manage, invest, and safeguard money.

How is AI powering the future of financial services?

AI is transforming the financial services industry by streamlining processes, improving customer experience, and enabling personalized services. Machine learning algorithms are being used to detect fraud, assess credit risk, and automate tasks such as customer service and investment management. AI-powered chatbots are also becoming increasingly popular for customer support. Overall, AI is helping to make financial services faster, more efficient, and more accessible to a wider range of people.

By automating formerly manual banking operations and gaining deeper insights from generated data, AI in finance is modernising the whole sector and influencing how and where investments are made. By enabling quicker, contactless transactions with real-time credit approvals, better fraud protection, and cybersecurity, AI is also altering the user experience.

How does AI impact the finance industry?

AI has a significant impact on how financial institutions handle risks related to security, legal compliance, fraud, anti-money laundering (AML), and know-your-customer (KYC) standards. Banks, investment organisations, and insurance companies can employ AI as part of their infrastructure to execute real-time computations to estimate performance, identify unusual spending patterns, or manage compliance, among a variety of other uses.

AI has a significant impact on the finance industry by automating manual tasks, detecting fraud and reducing errors, providing personalized financial advice, improving risk management, and enhancing customer experience. AI-powered tools such as chatbots, predictive analytics, and robotic process automation are being widely used in finance to streamline operations, increase efficiency, and drive innovation.

Benefits of AI in finance

AI has numerous benefits in finance including: 

• Improved fraud detection and prevention

• Enhanced customer service through chatbots and virtual assistants

• More accurate credit scoring and risk assessment

• Increased efficiency in back-office operations such as data entry and processing

• Better investment decision-making through data analysis and predictive modeling

• Cost savings through automation and reduction in manual labor

 

Digital Asset Management (DAM)

A unified system for organising and accessing media assets is created by digital asset management (DAM), which is both a business process and an information management technology.

What is Digital Asset Management (DAM)?

A software and system solution known as a digital asset management solution offers a systematic method for effectively storing, organising, managing, retrieving, and distributing digital assets inside an organisation. A digital asset management system, sometimes known as DAM, is a type of information management technology that can refer to both business processes and other types of systems. Several businesses use DAM features to build a centralised location where they may access their media assets.

What is Digital Asset?

Any content that can be saved digitally and shared with anyone inside or outside of your business is considered a digital asset. A digital asset might be anything in today's fast changing digital environment. Assets are files that include the rights to utilise other media, such as music, images, documents, and movies.

Digital assets come in a wide variety of forms, including but not restricted to:

• Documents
• Animations
• Cryptocurrency
• E-books
• Images
• Videos
• Logos
• Media files
• Presentations
• Graphics 
• Websites
• Any digital media that includes the right to use

15 Best Business Books Everyone should Read

This list of books is not a top 10, but rather a collection of titles that we believe contain gems of wisdom. If you're looking to build up your library, these selections are a great place to start. The list that follows includes a variety of perspectives on life and business, so be sure to choose the ones that will have the largest influence on your life. These 15 business books are essential reading for everyone.

1. NAPOLEAN HILL - Think and Grow Rich

"There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it."

Think and Grow Rich has been considered the best self-help book in the world. The life tales of the richest and most successful people in history are used to create this book, which serves as a Bible for those who want money and prosperity. Napoleon Hill will instruct you on what to do and how to do it in this book so that you might experience long-lasting and exceptional achievement.

This book is essentially the cornerstone on which all other business books were built, thus it is a great choice if you recently graduated from high school and want to broaden your horizons. If you haven't read it, do so. According to the author, the philosophy it teaches can help people excel in any field of work and become anyone they can imagine.

2. RHONDA BYRNE - The Secret

 “Ninety-nine percent of who you are is invisible and untouchable.”

The law of attraction, which states that positive energy attracts positive things into your life, is explained in Rhonda Byrne's self-help book The Secret. It explains how this law controls your thoughts and behaviour and how you can use the power of positive thinking to accomplish anything you can imagine.

3. ROBERT T. KIYOSAKI - Rich Dad Poor Dad 

"The single most powerful asset we all have is our mind. If it is trained well, it can create enormous wealth in what seems to be an instant."

The book Rich Dad Poor Dad is about Robert Kiyosaki, the author, and his two fathers: his real father, who is poor, and the father of his closest friend, who is rich, and how both parents influenced the author's views on money and investing. The idea that you do not need to have a huge wage to become wealthy is debunked in the book.

4. BENJAMIN GRAHAM - The Intelligent Investor

“The intelligent investor is a realist who sells to optimists and buys from pessimists.”

 

The Intelligent Investor is a book that aims to help people invest in the stock market while minimizing their economic risks. It emphasises longer-term and riskier strategies. Graham places more emphasis on research-based investments than on wild fancies (based on predictions). How to engage in value investing and how to stop Mr. Market from influencing your financial decisions are both covered in The Intelligent Investor.

5. TONY ROBBINS - Money Master the Game

"Money is nothing more than a reflection of your creativity, your capacity to focus, and your ability to add value and receive back."

MONEY: Master the Game is the result of in-depth investigation and one-on-one conversations with over 50 financial professionals. The end result is a 7-step plan for achieving financial security. By developing a lifetime income plan, Tony Robbins walks readers of all income levels through the steps necessary to achieve financial freedom. A glimpse into Ray Dalio's portfolio, one of the most successful investors in history, serves as validation for this income strategy.

6. TIMOTHY FERRISS - The 4-Hour Work Week

"Focus on being productive instead of busy."

The 4-Hour Workweek is the step-by-step guide to breaking free from the constraints of a corporate job, building a business to support the lifestyle of your dreams, and leading a millionaire-like lifestyle without really having to be one.

7. M. J. DEMARCO - The Millionaire Fastlane

“If you want to change your life, change your choices. To change your choices you must change your belief system.”

In The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime! DeMarco offers a step-by-step guide for anyone to achieve true wealth in 10 years or less. You may learn about the four pillars of wealth and what it takes to enter your fastlane by reading this free synopsis of The Millionaire Fastlane.

8. CHARLES DUHIGG - The Power of Habit

"If you believe you can change - if you make it a habit - the change becomes real."

The Power Of Habit enables you to comprehend why habits are the foundation of your behaviour, how to modify them, and the effects doing so will have on your life, your business, and society.

9. AYN RAND - Atlas Shrugged 

"If you don't know, the thing to do is not to get scared, but to learn."

According to Ayn Rand, the central theme of Atlas Shrugged is "the importance of the mind in man's existence." The story demonstrates that the mind is the source of all human knowledge and ideals, and that its absence is the source of all evil.

10. DALE CARNEGIE - How to Win Friends and Influence People

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

Do you feel stuck in life and unsure of how to improve it? Do you want to be more well-liked? Do you long for higher pay? Do you want to broaden your horizons, attract new customers, and influence people with your ideas? How to Win Friends and Influence People is a well-researched and thorough guide that will help you overcome these common obstacles and make success look easier. You can learn how to make new friends, improve your skill set, find ways to communicate your ideas more effectively, and develop the mental fortitude necessary to overcome any obstacles that may stand in your way of success. The concisely listed methods have assisted millions of readers from around the world in achieving their objectives.

11. CHRIS GUILLEBEAU - The $100 Startup

“Value is created when a person makes something useful and shares it with the world.”

Change your career to transform your life. You may now pay the house, send your kids to school, and take that annual vacation without working a nine to five job at a large corporation. You have the option to give up your job and go it alone. and it won't cost you a lot of money or an MBA to achieve it. Your guide to a new way of life is Chris Guillebeau's book-The $100 Startup. Discover how to: - Make a good living on your own terms, whenever and wherever you want - Find the ideal balance between your passion and your income to make work something you love - Apply key lessons learned from 50 regular people who launched businesses with less than $100 - Spend less time working and more time living.

12. ROBIN SHARMA - The Monk Who Sold His Ferrari

“It is only when you have mastered the art of loving yourself that you can truly love others. It’s only when you have opened your own heart that you can touch the hearts of others. When you feel centered and alive, you are in a much better position to be a better person.”

A simple yet meaningful way to live life is provided to the readers in the illuminating tale The Monk Who Sold His Ferrari. Julian Mantle, a lawyer who has created a reputation for himself in the field, is the centre of this story's plot. A sudden heart attack wrecks havoc in the life of the accomplished attorney. His practise is interrupted by the disease' abrupt onset, which shakes him. He muses on whether material wealth is worth it all, gives it all up, and departs for India. A spiritual awakening brought on by a trip to India causes Julian to experience new perspectives and change his outlook on life. He makes the decision to start living life again, but this time in a way that is much more important and gratifying than before. The book takes the reader on a spiritual trip and into a very ancient society that has amassed a great deal of knowledge over the centuries. The book exhorts readers to live contentedly, think deeply and morally, cherish time and relationships, practise greater discipline, listen to their hearts, and savour each moment.

13. MICHAEL E. GERBER - The E-Myth Revisited

"The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next. The difference between the two is living fully and just existing."

The E-Myth Revisited discusses why 80% of small businesses fail and how to prevent yours from being one of them by establishing a business that is based on systems rather than a single person's labour.

14. GRANT CARDONE - The 10X Rule: The Only Difference Between Success and Failure

“One of the major differences between successful and unsuccessful people is that the former look for problems to resolve, whereas the latter make every attempt to avoid them.”

According to the 10X Rule, you can only succeed extraordinarily if you think and act bigger than others: create goals that are 10X bigger and take 10X as much action. The main distinction between enormous success and failure will be made by this one discipline.

15. PETER THIEL - Zero to One

“Brilliant thinking is rare, but courage is in even shorter supply than genius.”

By examining the lessons he gained from creating and selling PayPal, investing in Facebook, and becoming a billionaire along the way, Peter Thiel's philosophy and approach for growing your firm successfully are examined in Zero To One, a book that offers an inside look at his thinking.

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World’s Best Inspirational Books to Change Your Life

A must have collection of International best-sellers to unlock your true potential and lead you to success. 

How to win friends and influence people. How to stop worrying and start living

-Book by Dale Carnegie

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

The core idea is that you can change other people's behavior simply by changing your own. It teaches you the principles to better understand people, become a more likable person, improve relationships, win others over, and influence behavior through leadership.

Think and Grow Rich-

Book by Napoleon Hill

"The starting point of all achievement is DESIRE. Keep this constantly in mind. Weak desire brings weak results, just as a small fire makes a small amount of heat."

Think and Grow Rich is the result of Hill’s study of over five hundred self-made millionaires—a condensed, accessible explanation of his Law of Success philosophy, which includes thirteen steps to riches (financial, emotional, and spiritual).

The Power of your subconscious mind-Book by Joseph Murphy

 

"Just keep your conscious mind busy with expectation of the best."

The Power Of Your Subconscious Mind is a spiritual self-help classic, which teaches you how to use visualization and other suggestion techniques to adapt your unconscious behavior in positive ways. Your subconscious can process information quicker and in different ways than your conscious self. Therefore, letting it do its thing while you sleep can lead to clearer thoughts and a more confident opinion the next day.

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Investigating Cryptocurrencies: Understanding, Extracting, and Analyzing Blockchain Evidence

Investigate crimes involving cryptocurrencies and other blockchain technologies. An Essential Guide to the Tools and Techniques of Cryptocurrency Forensics.

Bitcoin has traditionally been the payment system of choice for a criminal trading on the Dark Web, and now many other blockchain cryptocurrencies are entering the mainstream as traders are accepting them from low-end investors putting their money into the market. Worse still, the blockchain can even be used to hide information and covert messaging, unknown to most investigators.

Investigating Cryptocurrencies is the first book to help corporate, law enforcement, and other investigators understand the technical concepts and the techniques for investigating crimes utilizing the blockchain and related digital currencies such as Bitcoin and Ethereum.

• Understand blockchain and transaction technologies  
• Set up and run cryptocurrency accounts
• Build information about specific addresses
• Access raw data on blockchain ledgers
• Identify users of cryptocurrencies
• Extracting cryptocurrency data from live and imaged computers
• Following the money

With nearly $150 billion in cryptocurrency circulating and $3 billion changing hands daily, crimes committed with or paid for with digital cash are a serious business. Luckily, Investigating Cryptocurrencies Forensics shows you how to detect it and, more importantly, stop it in its tracks.